About Us

Who we are

ABOUT US

Pretty Beast is a UK-born, family-run gym wear brand created to empower women through fitness and self-expression. We design bold, high-quality apparel that celebrates strength, confidence, and individuality — made for women who lift, hustle, nurture, and rise. But we’re more than just gym wear. At Pretty Beast, we believe movement is medicine — for the body and the mind. That’s why 30% of our profits support women’s mental health charities. Every piece we make is a reminder that you're powerful, deserving, and never alone.From oversized pump covers to powerful statement designs, we fuse performance with purpose. Whether you’re smashing PRs or just showing up for yourself today, Pretty Beast is here to support your journey — in and out of the gym.Put it on. Unleash your inner beast.

The Founder

Annie, Founder of Pretty Beast, is a gym-loving mum on a mission to empower women through fitness, mindset, and unapologetic strength. Her journey began with lifting weights to rebuild both body and confidence — and that passion powers the brand. With bold designs and mental health at its core, Pretty Beast was born to help women feel strong, seen, and unstoppable. Assisted quietly by her husband Maz, Annie leads with grit, humour, and heart — proving that gym wear can fuel more than performance; it can inspire a movement.