PRIVACY POLICY

This Privacy Policy explains how Pretty Beast Ltd (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit or make a purchase from www.prettybeast.co.uk (“the Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and details of cookies stored on your device.
As you browse, we also gather information about:

The web pages or products you view.
The websites or search terms that referred you to our Site.
How you interact with the Site.

This automatically collected data is referred to as “Device Information.”

We collect Device Information using:

Cookies – Small data files stored on your device. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
Log files – Records of Site activity, capturing your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
Web beacons, tags, and pixels – Electronic files that track browsing patterns on the Site.

When you place or attempt to place an order, we also collect “Order Information”, including:

Name
Billing and shipping address
Payment information (including card details)
Email address
Phone number

“Personal Information” in this Privacy Policy refers to both Device Information and Order Information.

2. How We Use Your Personal Information

We use Order Information to:

Process your order and payment.
Arrange delivery.
Provide invoices or order confirmations.
Communicate with you about your purchase.
Screen orders for potential risk or fraud.
Send marketing messages (if you have opted in).

We use Device Information to:

Detect and prevent potential fraud and security risks (especially via IP address checks).
Improve and optimise our Site’s performance and content.
Analyse browsing behaviour for marketing and retargeting purposes.

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties who help us operate our online store, process payments, deliver orders, and run marketing campaigns.

Shopify powers our online store. Read their privacy policy here: Shopify Privacy Policy
Google Analytics helps us understand how our customers use the Site: Google Privacy Policy
- You can opt-out of Google Analytics here: Google Opt-out

We may also share your information if required to comply with applicable laws, respond to lawful requests (such as subpoenas), or protect our legal rights.

4. Targeted Advertising

We may use your information to provide targeted advertisements or marketing communications we believe may interest you.

You can opt out of targeted ads via:

Facebook: Facebook Ad Settings
Google: Google Ad Settings
Bing: Bing Ad Settings

You can also opt out of many targeted advertising services via the Digital Advertising Alliance: Opt-Out Portal.

5. Do Not Track

We do not alter our data collection and use practices if we receive a “Do Not Track” signal from your browser.

6. Your Rights (UK & EU Residents)

You have the right to request:

Access to the personal information we hold about you.
Corrections or updates to your information.
Deletion of your personal information (subject to legal obligations).

To exercise these rights, please contact us at: support@prettybeast.co.uk

7. Data Retention

We keep your Order Information for our records unless and until you request its deletion.

8. International Data Transfers

If you are based in the UK or EU, please note that your information may be transferred outside Europe, including to Canada and the USA, for processing by our trusted service providers.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, or legal requirements. Updates will be posted on this page with the revised date.

10. Contact Us

If you have questions about our privacy practices, or wish to make a complaint, please contact us:

Pretty Beast Ltd
Email: Support@prettybeast.co.uk